This is where technology really comes into play. But while this information helps you find current traffic estimates -whether or not a traffic jam will affect your drive right now-it doesn’t account for what traffic will look like 10, 20, or even 50 minutes into your journey. When people navigate with Google Maps, aggregate location data can be used to understand traffic conditions on roads all over the world. Live traffic, powered by drivers all around the world If you’ve ever wondered just how Google Maps knows when there’s a massive traffic jam or how we determine the best route for a trip, read on. Today, we’ll break down one of our favorite topics: traffic and routing. While all of this appears simple, there’s a ton going on behind the scenes to deliver this information in a matter of seconds. When you hop in your car or on your motorbike and start navigating, you’re instantly shown a few things: which way to go, whether the traffic along your route is heavy or light, an estimated travel time, and an estimated time of arrival (ETA). Every day, over 1 billion kilometers are driven with Google Maps in more than 220 countries and territories around the world.
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